Creation. "Seeing to Learn. Learning to See." - a video from Rapha Cycling

Today, I wanted to post another short video comprised of really great principles when considering the creation process. The below was brought to us by my favorite cycling apparel company, Rapha.  Paraphrasing from the video: Creation, to me, really isn't just about the end product or result; it's a process.  No doubt is it a journey when starting anything from scratch.  There will be struggles, and everyone has their different definition of what a hardship may be.  Check out the below look inside the life of Rapha's head of Product Design, Alex Valdman. enJOY: